Maximize your brand impression and return on investment by partnering with K1 Circuit.
Sponsorship Categories
Co-Branded Gear
Our wide range of specialty race gear provides you with ample opportunities for brand placement on drivers, spectators, and fans alike. Gear includes helmets, race suits, shirts, jackets, bags, hats, and many other products in the K1 Circuit apparel lineup. With products sold on-site and online, sponsors can engage with K1 Circuit’s vast and passionate fanbase.
– Suits
– Helmet decals
– Co-branded merchandise at registration (shirts, hats, jackets, etc.)
On-Track Advertising
K1 Circuit’s state-of-the-art track is the newest and most premiere karting track in the world. Opportunities for on-track sponsorships include access to many of our highest-exposure assets. These include billboards, banners, feathers, and tire barriers along the majority of the 1.1-mile track, naming rights for track corners, and decal placement on our entire fleet of high-performance OTL E-Pro karts.
– Tire barrier banners
– Feathers
– Kart decals
– Naming rights for track sections/corners
– Billboards/banners on a variety of track sections
Facility Advertising
Boasting 12 garages and a 14,000 square ft. main building including the Paddock Lounge restaurant, K1 RaceGear pro shop, and private event spaces, the K1 Circuit facility is second to none. Available are naming rights for these facilities, branded spectator and pit lane tents, branded signage throughout the facility and spectator areas, and title sponsor branding on the elevated F1-inspired podium.
– Facility naming rights (restaurant, lounge, bleachers at specific corners, etc.)
– Trackside/spectator area tents
– Banners
– Main entry signage
– Podium branding
Visitor Interaction
With capacity for up to 2,500 spectators and racers, K1 Circuit offers ample opportunity for visitor interaction. Sponsors will have access to promotional broadcasting, digital displays in and around the facility, experience booths in various areas, and rights to distribute marketing material during events to the thousands of guests visiting the Circuit.
– Retail/experience booths in spectator areas
– Rights to hand out company marketing material at events
– Promotional broadcasting
– Promotional driver awards
– Division title rights
– Digital advertisements on displays in and around the facility
Digital Packages
Access to K1’s social media platforms gives your brand an audience of more than 657,000 total followers bringing in an average of 7,000,000 views per month. Our customer contact database provides access to millions more.
– Promotion through K1 socials
– Branded e-blasts